Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott
Hospitality · Hotels & Extended Stay
- Active units
- 1,168
- Royalty
- 5.5%
Franchised, year-end 2024
of weekly Net Sales
About Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$75k
- Multi-unit Discount (legacy franchisees)
If entered the System before Apr 1, 1998 and qualify: Application Fee reduced to $35,000 (6–10), $30,000 (11–20), $25,000 (21+).
- Dual-brand application (Fairfield Inn & Suites + TownePlace Suites)
$100,000 application fee plus $400 per room over 140 if specific new-build and timing/design conditions met; franchise agreement executed by Mar 30, 2026.
- Modular construction development incentive
Up to $150,000–$250,000 of Key Money based on modular scope; payable ~60 days post opening if criteria met.
- Development Incentive Program
Possible temporary reduction in Franchise Fees in early years; subject to franchisor approval.
- Brand fund
2.5% of Net Sales
- Footprint
37,000 – 84,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations1168
Franchised units open at year-end
- New openings36
Gross new units opened during the calendar year
- 1-year unit growth rate1.8%
Net unit growth versus prior year
- 3-year unit CAGR1.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$22.9M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.