European Wax Center
Wellness & Personal Care · Skincare & Cosmetics
- Active units
- 1,062
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About European Wax Center
European Wax Center is a beauty franchise that originated in the United States. It was founded in 2004 by David Coba, a skincare entrepreneur, and his two partners, Joshua Coba and Jessica Coba. The headquarters of European Wax Center is located in Hallandale Beach, Florida. The primary service offered by European Wax Center is waxing, with a focus on providing a comfortable and high-quality experience for their clients. They specialize in waxing various areas of the body, including eyebrows, legs, arms, bikini line, and more. European Wax Center prides itself on using a proprietary Comfort Wax that is developed in France, providing a more painless and effective hair removal process. In addition to waxing services, they also offer skincare products for pre and post-waxing care. European Wax Center has expanded its operations globally and has more than 750 locations across the United States, as well as in countries such as Canada, Mexico, and the United Kingdom. It operates through franchise partnerships, with each location offering the same premium waxing services and quality products. As of now, there are no noteworthy subsidiaries, joint ventures, or partnerships associated with European Wax Center. In terms of market position, European Wax Center is a leading player in the waxing industry. It has carved a niche for itself by offering high-quality services at affordable prices. With its extensive network of locations both domestically and internationally, European Wax Center has established a strong presence in the market. European Wax Center has not made any major changes to its strategy or product lineup recently. However, the company has consistently focused on expanding its franchise network and improving the client experience. Currently, European Wax Center continues to thrive as a well-established brand in the beauty industry. It continues to provide top-notch waxing services and aims to maintain its position as a leader in the market. For the latest updates or key information, it is recommended to refer to the company's official website and news sources.
Key terms
- Franchise fee
$45k
- Special development incentives
We reserve the right to reduce or waive Franchise Fees or offer other incentives on a case-by-case basis.
- Brand fund
3.0% of Net Sales
- Footprint
1,000 – 1,600 sq ft
- Multi-Unit Development Agreement (low example)
$72k
- Multi-Unit Development Agreement (high example)
$207k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$902k
Average Gross Sales for All Reporting Centers (2025 fiscal year)
- Annual unit volume (25th percentile)$620k
Gross Sales includes all revenue from products and services, gift cards, Approved Package and Membership Programs, and proceeds from business interruption insu…
- Annual unit volume (75th percentile)$1.1M
Gross Sales includes all revenue from products and services, gift cards, Approved Package and Membership Programs, and proceeds from business interruption insu…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$554k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio1.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.