Escapology
Entertainment & Recreation · Events & Experiences
- Active units
- 63
- Avg unit volume
- $708k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Escapology
The company operates brick-and-mortar entertainment venues featuring immersive game rooms and premium lobbies. Customers, including families, corporate teams, and social groups, choose from a variety of storylines ranging from murder mysteries to licensed pop-culture themes. Each session is private and supported by a dedicated game master who monitors progress and provides assistance. The business model includes both standalone retail locations and integrations within larger family entertainment centers.
Key terms
- Franchise fee
$45k
- Brand fund
2.0% of Net Sales
- Local advertising
3.5% of Net Sales
- Footprint
2,800 – 5,000 sq ft
- Multi-Unit Development Agreement
$0
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations68
Franchised units open at year-end
- New openings11
Gross new units opened during the calendar year
- 1-year unit growth rate7.9%
Net unit growth versus prior year
- 3-year unit CAGR14.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate1.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.