Embassy Suites by Hilton
Hospitality · Hotels & Extended Stay
- Active units
- 236
- Royalty
- 5.5%
Franchised, year-end 2023
of weekly Net Sales
About Embassy Suites by Hilton
Embassy Suites by Hilton is a premier hotel brand dedicated to delivering exceptional experiences for both leisure and business travelers. Known for its spacious two-room suites, the brand emphasizes comfort and convenience, providing guests with a home-like atmosphere. With properties located in key destinations worldwide, Embassy Suites offers a range of amenities including complimentary made-to-order breakfast, evening receptions, and on-site dining options that cater to diverse culinary tastes. The brand seeks to inspire travelers, encouraging them to reconnect with loved ones or recharge during their stay. They provide valuable travel inspiration through curated articles, guides, and exclusive content about trending destinations and seasonal getaways. With a commitment to wellness, the brand also highlights retreats that promote self-care and mindfulness. Whether you're planning a romantic escape, a family vacation, or a business event, Embassy Suites by Hilton ensures a memorable experience tailored to your needs, making it a trusted choice for travelers everywhere.
Key terms
- Franchise fee
$100k
- Discretionary reductions/waivers
Franchisor may reduce, waive or negotiate the Franchise Application Fee; 2023 ND/Conversion fees ranged $37,500 to $100,000.
- Brand fund
4.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations236
Franchised units open at year-end
- New openings4
Gross new units opened during the calendar year
- 1-year unit growth rate0.4%
Net unit growth versus prior year
- 3-year unit CAGR0.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio4.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$66.1M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 207 of 265 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.