Ellie Mental Health
Wellness & Personal Care · Medical Clinics
- Active units
- 245
- Avg unit volume
- $396k
- Royalty
- 7.5%
Franchised, year-end 2024
of weekly Net Sales
About Ellie Mental Health
Ellie Mental Health in Saint Paul, MN is dedicated to providing effective and accessible mental health care. Whether you prefer in-person sessions or online therapy, our qualified and compassionate therapists are here to help you feel better. We believe that mental health care should be easy and enjoyable, bridging the gap between surviving and thriving. At Ellie Mental Health, we offer a range of services for adults, kids, couples, and families. Our goal is to help you live your best life, and we provide comprehensive care for conditions such as anxiety, depression, bipolar disorder, and more. We also specialize in supporting individuals with unique needs, such as ASD, ADHD, PTSD, and LGBTQ+ identities. Choosing the right therapist can be overwhelming, which is why our Client Access Specialists are here to assist you. Whether you prefer in-person or online sessions, our comfy and trendy offices welcome you, even in your pajamas! Don't wait any longer to take care of your mental health. Let Ellie Mental Health be your guide on your journey towards a more authentic and fulfilling life. Get started today by finding your nearest Ellie location or calling 651-313-8080.
Key terms
- Franchise fee
$60k
- Two-unit signing discount
If you sign 2 Franchise Agreements at the same time, Initial Franchise Fee is $55,000 each
- Conversion Franchised Business
If converting an existing clinic, Initial Franchise Fee reduced to $20,000 per converting clinic
- Area Development per-unit fee
Per-unit Initial Franchise Fee under ADA ranges from $55,000 to $35,000 based on total commitment
- Brand fund
100.0% of Net Sales
- Local advertising
50.0% of Net Sales
- Footprint
2,600 – 4,000 sq ft
- Area Development Agreement
$110k
- Area Development Agreement
$135k
- Area Development Agreement
$180k
- Area Development Agreement
$225k
- Area Development Agreement
$240k
- Area Development Agreement
$280k
- Area Development Agreement
$320k
- Area Development Agreement
$360k
- Area Development Agreement
$350k
- Veteran discount
10000.0% off franchise fee — Reduce Initial Franchise Fee by $10,000 for first Franchised Business; not for Conversions and not under an Area Development Agreement
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations249
Franchised units open at year-end
- New openings43
Gross new units opened during the calendar year
- 1-year unit growth rate3.8%
Net unit growth versus prior year
- 3-year unit CAGR16.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$765k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate48.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$317k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio2.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.