Elements Massage
Wellness & Personal Care · Massage & Spa Services
- Active units
- 239
- Avg unit volume
- $936k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Elements Massage
Elements Massage is a brand that is dedicated to providing the best and most personalized massage experience for their clients. The brand was founded with the goal of offering a truly customized therapeutic massage to every client in every session. Their team of skilled and highly trained therapists takes the time to listen to each client's needs and preferences, ensuring that every session is tailored to meet their specific requirements. From the moment you schedule an appointment, Elements Massage focuses on effective communication to understand your therapeutic needs and expectations. This allows them to match you with a therapist who possesses the necessary skills to deliver the massage you desire. During your massage, their therapists conduct regular check-ins and pressure adjustments to ensure that the therapy meets your expectations from start to finish. The Elements Way emphasizes the healing and restorative power of massage therapy as an essential element of overall health and wellness. It goes beyond traditional massage by providing a specialized approach that promotes relaxation and rejuvenation. With a commitment to personalized therapy, Elements Massage offers a range of massage techniques, including deep tissue, Swedish, sports, trigger point, and prenatal massages. Their studios provide an environment that is focused solely on massage, allowing for an immersive experience that caters to your individual needs. When you choose Elements Massage, you can expect relaxation, rejuvenation, and therapeutic relief. Their promise to you is that your massage experience will meet or exceed your expectations, or your next one is on them. Discover why The Elements Way is the ultimate way to experience customized, personalized massage therapy. Find a studio near you and start your journey to greater health and wellness today.
Key terms
- Franchise fee
$40k
- Minority-Owned Business Discount
20% discount on the Initial Franchise Fee for members of a minority race or ethnicity with ≥51% ownership
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,700 – 2,200 sq ft
- Two Studios
$80k
- Three to Five Studios
$25k
- Six to Nine Studios
$20k
- Ten or More Studios
$15k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for veterans and active-duty U.S. armed forces with ≥51% ownership
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations239
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR-1.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate4.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 227 of 256 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.