Eileen's Colossal Cookies
Food & Beverage · Baked Goods & Snacks
- Active units
- 23
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Eileen's Colossal Cookies
Eileen's Colossal Cookies is a custom specialty cookie shop that has been delighting customers since its humble beginnings in Hastings, Nebraska in April of 1982. Founded by Eileen herself, this brand started off as a home-based business, offering beautifully decorated cookies instead of traditional cakes. With a unique approach to promotion, Eileen offered free delivery and even dressed up in a Cookie Monster costume, which quickly became a hit with both kids and adults. The success of her delicious and creatively designed cookies allowed Eileen to open her first store in downtown Hastings in October of 1983. Since then, Eileen's Colossal Cookies has expanded with franchise locations across the Midwest. The brand's commitment to quality remains unwavering, ensuring that each cookie is a delectable treat. From classic flavors to imaginative designs, Eileen's Colossal Cookies offers a wide array of products that are sure to satisfy any sweet tooth.
Key terms
- Franchise fee
$20k
- Brand fund
0.0% of Net Sales
- Local advertising
0.0% of Net Sales
- Footprint
2,000 sq ft
Brand Percentile Rankings
Growth
- Total locations23
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$605k
Average Gross Sales across 18 franchised outlets for 2023.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$266k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open270 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.