Econo Lodge by Choice Hotels/Econo Lodge Inn & Suites by Choice Hotels
Hospitality · Hotels & Extended Stay
- Active units
- 643
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Econo Lodge by Choice Hotels/Econo Lodge Inn & Suites by Choice Hotels
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$35k
- Incentive Program (capital support)
For new hotels using ECONO LODGE Marks: forgivable incentive promissory note of $1,000 per room (max $75,000), amortized over 10 years if compliant.
- Brand fund
3.5% of Net Sales
- Veteran discount
50.0% off franchise fee — If you qualify for the Incentive Program (including veterans), re-licensing of an existing Econo Lodge is granted a 50% discount on the then-current affiliation fee.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations643
Franchised units open at year-end
- New openings21
Gross new units opened during the calendar year
- 1-year unit growth rate-5.0%
Net unit growth versus prior year
- 3-year unit CAGR-4.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$617k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open21 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 643 of 925 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.