Duraclean
Home Services · Cleaning Services
- Active units
- 92
Franchised, year-end 2024
About Duraclean
Duraclean International Inc. Originally established as The Home Service Company in Racine, Wisconsin in 1930, Duraclean has evolved into a renowned franchise that offers a wide range of high-quality services. With a foundation built on the effective cleaning solution for fine rugs and upholstery developed by Mr. Marshall, Duraclean has expanded its offerings to include residential and commercial services. From carpet and upholstery cleaning to tile and grout cleaning, duct cleaning, and even water and fire restoration, Duraclean can clean any surface in your home or office. What sets Duraclean apart is their dedication to customer satisfaction. They believe in solving their customers' problems, ensuring their happiness, and providing dependable service. The Duraclean franchisees receive specialized training to stay up-to-date on the latest techniques, equipment, and cleaning solutions, guaranteeing the highest quality service. Trust Duraclean to deliver exceptional cleaning and restoration services for both residential and commercial needs.
Key terms
- Franchise fee
$30k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations92
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-3.2%
Net unit growth versus prior year
- 3-year unit CAGR-1.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$141k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 81 of 102 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.