Drybar
Wellness & Personal Care · Beauty Salons & Barber Shops
- Active units
- 159
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Drybar
Drybar is a premium hair care brand that specializes in creating the perfect blowout. Their range of products and services is designed to give you salon-quality results right at home. Their hair products include shampoos, conditioners, dry shampoo, treatments, heat protection, styling, and finishing products. These products are formulated with high-quality ingredients to cleanse, condition, and protect your hair while enhancing its color and texture. They are also cruelty-free, gluten-free, and free from harmful ingredients like parabens and sulfates. Drybar also offers a selection of hair tools, including blow-dryers, curling irons, straightening tools, brushes, and accessories. These tools are designed to help you achieve professional-looking results with ease. In addition, Drybar has a variety of gift sets and special value sets that are packaged perfectly for gifting and offer built-in savings. Whether you're looking for a gift for yourself or someone else, Drybar has something for everyone. Discover Drybar's premium hair care products and tools, and get ready to create the perfect blowout experience from the comfort of your own home.
Key terms
- Franchise fee
$50k
- Minority-Owned Business Discount
20% discount on the Initial Franchise Fee for qualifying minority owners holding at least 51% ownership; cannot be combined.
- Discretionary fee waiver/reduction
Franchisor may waive or reduce the Initial Franchise Fee; FY 2023 fees received ranged from $0 to $50,000.
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,200 – 1,800 sq ft
- Area Development Agreement - Two Shops
$100k
- Area Development Agreement - Three to Five Shops
$35k
- Area Development Agreement - Six to Nine Shops
$30k
- Area Development Agreement - Ten or More Shops
$25k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for veterans and active-duty U.S. armed forces with at least 51% ownership; cannot be combined with other discounts.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations176
Franchised units open at year-end
- New openings30
Gross new units opened during the calendar year
- 1-year unit growth rate10.7%
Net unit growth versus prior year
- 3-year unit CAGR8.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$710k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 165 of 209 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.