DoubleTree by Hilton
Hospitality · Hotels & Extended Stay
- Active units
- 361
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About DoubleTree by Hilton
DoubleTree by Hilton is a renowned brand that offers warm hospitality and a delightful experience to its guests. One of the most iconic aspects of their service is the warm chocolate chip cookie welcome that has greeted millions of people all over the world. Now, you can bring this warmth home by purchasing a tin of their signature chocolate chip cookies and enjoy them with your loved ones. With a legacy of more than 25 years, DoubleTree by Hilton has established itself as a global leader in the hospitality industry. Whether you're daydreaming about your next vacation or seeking travel inspiration, their social media accounts on Instagram, Facebook, and Twitter offer a platform to join the conversation and connect with like-minded travelers. In addition to their warm cookies, DoubleTree by Hilton also offers a range of other treats and gifts that are perfect for various occasions, including corporate gifts. With their user-friendly website, you can explore their products, design custom tins, and find detailed nutritional information. DoubleTree by Hilton is committed to transparency and providing accessible services. Discover the world of DoubleTree by Hilton and indulge in their warm hospitality, delicious cookies, and exceptional customer service.
Key terms
- Franchise fee
$85k
- Development Incentive
Financial contribution paid after opening; repayable on early termination/transfer and amortizes over the franchise term.
- Brand fund
4.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations359
Franchised units open at year-end
- New openings10
Gross new units opened during the calendar year
- 1-year unit growth rate-0.6%
Net unit growth versus prior year
- 3-year unit CAGR0.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$68.0M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open36 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.