
Domino's
Food & Beverage · Quick-Service Restaurants
- Active units
- 6,776
- Avg unit volume
- $1.3M
- Royalty
- 5.5%
Franchised, year-end 2024
of weekly Net Sales
About Domino's
Domino's Australia is the Australian division of Domino's Pizza, a global pizza delivery and carryout chain. The company's headquarters is located in Brisbane, Australia. Domino's Pizza was founded in 1960 in the United States and expanded to Australia in 1983 with the opening of its first store in Queensland. Since then, it has grown into one of the largest pizza chains in Australia with over 800 stores nationwide. The company offers a variety of pizza options, including traditional favorites, gourmet pizzas, and gluten-free options. In addition to pizzas, they also serve sides such as chicken wings, garlic bread, and desserts like chocolate lava cakes. On a global scale, Domino's operates in over 85 countries, making it one of the largest pizza delivery companies in the world. The company has developed partnerships and joint ventures with local operators in various countries to establish a strong presence internationally. Notably, Domino's Australia has expanded into several countries in the Asia-Pacific region, including New Zealand, Japan, and Taiwan. Domino's Australia holds a leading market position in the Australian pizza delivery market. The company has consistently achieved strong sales growth and market share, surpassing its competitors. Its success can be attributed to its focus on digital innovation, including its industry-first online ordering platform and mobile app. In recent years, Domino's Australia has made significant changes to its brand strategy and product lineup. They have introduced new menu items, improved their delivery infrastructure, and invested heavily in technology to enhance the customer experience. These initiatives have contributed to the company's continued growth and success. As of the latest updates, Domino's Australia continues to expand its presence both domestically and internationally. The company remains committed to its digital strategy, investing in automation and robotics to optimize its operations. Additionally, Domino's Australia has been actively involved in various community initiatives, including fundraising campaigns and sustainability programs. In conclusion, Domino's Australia is a leading pizza delivery company with a strong presence both domestically and internationally. With a focus on innovation and customer experience, the company has successfully positioned itself as the market leader in Australia and continues to drive growth and expansion.
Key terms
- Franchise fee
$10k
- Incentive programs
We may waive all or a portion of the Initial Fee under incentive programs to encourage system growth
- New Store build incentive program
May require a $25,000 reservation fee if you fail to meet Development Agreement requirements
- Brand fund
4.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Reservation Fee under Development Agreement
$25k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.3M
Average annual revenue approximated as 2023 Franchised AWUS 25,825 x 52 weeks = 1,342,900. AWUS is based on Royalty Sales (net of taxes/discounts).
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate0.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$450k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio3.0×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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