DIVADANCE
Entertainment & Recreation · Sports & Recreation
- Active units
- 40
- Royalty
- 10.0%
Franchised, year-end 2025
of weekly Net Sales
About DIVADANCE
DivaDance® is a brand that offers a wide range of dance classes and parties for adults in various locations nationwide. Whether you're looking for a fun and stress-free dance class or an exciting bachelorette party, DivaDance has got you covered. With their easy-to-learn choreography, you can join their adult dance classes no matter your level of experience. You can come with your friends or go solo and be prepared to let loose and have pure fun for an hour. DivaDance also provides a welcoming and inclusive environment for dancers of all ages, genders, shapes, sizes, and colors. Their highly trained instructors break down the choreography and ensure that everyone feels confident and comfortable. Not only will you have a great time, but dance classes for adults have proven physical and mental health benefits. So put away your phone, let your hair down, and enjoy a stress-free hour just for you with DivaDance.
Key terms
- Franchise fee
$36k
- BossBabe Boot Camp Attendee Discount
Initial Franchise Fee for a single Territory is $33,500 for qualified attendees; one-time discount for first Franchise Agreement
- Leadership Staff Discount
$100 per month of service in a key leadership management position; must request prior to signing; cannot combine with other IFF discounts
- Tenure Discount
If not eligible for Leadership discount and employed 5+ years: $100 per month following 5-year anniversary until signing; cannot combine with other IFF discounts
- Multi-Territory and Multi-Franchise Discounts
Per-territory fee: 1=$36,000; 2=$32,000; 3=$30,000 for agreements signed at same time
- Brand fund
2.0% of Net Sales
- Footprint
1,000 – 2,500 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations40
Franchised units open at year-end
- New openings7
Gross new units opened during the calendar year
- 1-year unit growth rate14.3%
Net unit growth versus prior year
- 3-year unit CAGR19.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$103k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate10.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 46 of 59 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.