Discovery Map
Hospitality · Travel & Vacation Services
- Active units
- 118
- Avg unit volume
- $60k
- Royalty
- 10.0%
Franchised, year-end 2024
of weekly Net Sales
About Discovery Map
Discovery Map International is a unique brand that offers a range of products and services to help travelers explore new destinations and have unforgettable experiences. With their extensive network of franchisees located in various destinations, Discovery Map provides insightful and reliable information about great places to visit. Every Discovery Map you come across is created by a local business owner or operator who knows the area inside out. This local knowledge allows Discovery Map to offer unique insights and recommendations that other travel companies can't provide. Whether it's their printed maps, digital WebMap™, or the articles and tips on their website, Discovery Map helps you uncover hidden gems and discover the road less traveled. They are even launching a rewards app called Local Loot® to enhance your travel experience. If you're passionate about exploration, consider owning a Discovery Map business yourself and share your love for untrodden paths. Take the road less traveled and let Discovery Map be your guide.
Key terms
- Franchise fee
$25k
- Additional franchise
If available, additional franchise fee equal to 75% of the then-current initial franchise fee per map
- Brand fund
1.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations119
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate3.5%
Net unit growth versus prior year
- 3-year unit CAGR0.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$33k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate10.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 21 of 21 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.