Discover Strength
Fitness · Strength Training Studios
- Active units
- 25
- Royalty
- 6.0%
Franchised, year-end 2025
of weekly Net Sales
About Discover Strength
Discover Strength operates as a boutique fitness studio franchise specializing in high-intensity strength training. The business model utilizes exercise physiologists to lead one-on-one and small group personal training for busy professionals seeking efficient results. Services also include virtual training options and specialized body composition testing. Franchisees manage brick-and-mortar locations that implement a science-backed exercise methodology.
Key terms
- Franchise fee
$58k
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,800 – 2,200 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations25
Franchised units open at year-end
- New openings11
Gross new units opened during the calendar year
- 1-year unit growth rate78.6%
Net unit growth versus prior year
- 3-year unit CAGR76.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio11.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-16.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$700k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 27 of 27 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.