Dirty Dough
Food & Beverage · Baked Goods & Snacks
- Active units
- 59
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Dirty Dough
Dirty Dough is a brand that specializes in creating delicious and indulgent cookies. With nationwide shipping and convenient pick-up and delivery options, Dirty Dough ensures that cookie lovers across the country can enjoy their sweet treats. Their menu features a variety of mouth-watering flavors, including the Weekly Cookie filled with Kit-Kat, Butterfinger, and Reese's peanut butter cups, and topped with a fudge frosting rosette. The classic snickerdoodle gets a Dirty makeover with a caramel filling and cream cheese frosting. For those looking for a protein-packed option, there's the signature Dirty Protein Cookie, loaded with fudge brownie and Reese's peanut butter chips. Dirty Dough stands out from the crowd with their super-stuffed cookie bombs. These cookies are thicker, softer, and more gooey than any others you'll find. They prioritize what's inside, valuing flavor over appearance. If you're interested in joining the Dirty Dough family, they offer franchising opportunities. Don't miss out on the chance to experience cookie heaven with Dirty Dough!.
Key terms
- Franchise fee
$35k
- Additional franchise units (not under ADA)
Each additional unit during the term may be purchased for $25,000, subject to availability and criteria
- Area Development (5+ units)
First unit fee $30,000; each additional unit reduced by $10,000 from then-current fee to a floor of $20,000
- Area Development (<5 units)
Initial fee $35,000; each additional unit reduced by $12,500 to a floor of $22,500
- Brand fund
4.0% of Net Sales
- 5-Unit Area Development
$110k
- Veteran discount
10.0% off franchise fee — 10% discount off the initial franchise fee for honorably discharged U.S. veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations59
Franchised units open at year-end
- New openings22
Gross new units opened during the calendar year
- 1-year unit growth rate28.3%
Net unit growth versus prior year
- 3-year unit CAGR113.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio22.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$332k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.