Diesel Barbershop
Wellness & Personal Care · Beauty Salons & Barber Shops
- Active units
- 27
- Avg unit volume
- $422k
- Royalty
- 7.5%
Franchised, year-end 2024
of weekly Net Sales
About Diesel Barbershop
Diesel Barbershop is not just your average barbershop – it offers a unique and edgy experience with a classic garage feel. They cater to all your hair and beard needs with a wide range of services and products. Their skilled barbers provide cuts, beard trims, straight shaves, and even head shaves. Additionally, they offer waxing services to keep your brows, ears, and nose looking crisp and clean. Diesel Barbershop is also proud to use and sell the complete line of Outlaws & Gents beard oils and balms, ensuring you receive only the best quality products. Whether you're looking for a basic haircut or a full-service pampering session, Diesel Barbershop has got you covered. Book an appointment today and experience the Diesel difference for yourself.
Key terms
- Franchise fee
$45k
- Development Agreement units
No additional Initial Franchise Fee for each franchise agreement executed under a Development Agreement.
- Brand fund
1.0% of Net Sales
- Local advertising
500.0% of Net Sales
- Footprint
1,200 – 1,500 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount of the Initial Franchise Fee for the first Franchised Business to individuals who qualify under VetFran.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations27
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate8.0%
Net unit growth versus prior year
- 3-year unit CAGR8.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$422k
Overall 2024 average across all reported franchisees = (6,275,110+3,025,670+1,674,102)/(9+9+8)=422,110.85.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$432k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open10 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.0×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.