Desi District
Food & Beverage · Fast-Casual Restaurants
- Active units
- 0
- Royalty
- 4.0%
Franchised, year-end 2023
of weekly Net Sales
About Desi District
Desi District is a modern and urban Indian street food eatery and market located in Irving, Texas. Our journey began when a group of friends, who are passionate about food and travel, couldn't find authentic Indian street food with a modern twist in the Irving/Dallas area. This led us to open our own Desi District, where we could offer Indian cuisine intertwined with a global approach. At Desi District, our menu is carefully curated to bring you exclusive street food from different districts of India. While you wait to enjoy our made-to-order soul food, you can also shop for groceries and fresh meat, making it a unique culinary shopping experience. We provide the neighborhood with essential and specialty grocery items, including fresh raw meats, produce, and spices. We strongly believe that it's not only the food and drinks that matter but also the experience you take from here. Come visit Desi District and indulge in the best authentic Indian cuisine in Irving, Texas.
Key terms
- Franchise fee
$30k
- Multi-Unit Development reduction
Under MUDA: $22,500 per additional Eatery only; $30,000 per additional Eatery & Market after the first
- Local advertising
2.0% of Net Sales
- Footprint
3,000 – 10,000 sq ft
- Multi-Unit Development Agreement (Eatery only)
$23k
- Multi-Unit Development Agreement (Eatery & Market)
$30k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations0
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$845k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open15 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.