Deka Lash
Wellness & Personal Care · Beauty Salons & Barber Shops
- Active units
- 130
- Avg unit volume
- $313k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Deka Lash
Deka Lash is a leading beauty company specializing in lash extensions, brow lamination, and premium products to help you achieve your best look. With a focus on providing daily luxury, we offer a wide range of services and products designed to enhance your natural beauty. Our highly-trained, certified Lash Artists in over 130 open concept studios are dedicated to creating your perfect look, ensuring you feel confident and refreshed with every blink. As the number one ranked provider of Lash & Brow Services by Entrepreneur Magazine, we pride ourselves on delivering exceptional results. Not sure which lash style suits you best? Our Virtual Lash Extension Try-On allows you to see how you look in our different lash styles, so you can find the perfect fit for your unique features. At Deka Lash, we also offer memberships that make it easy to maintain your lashes, with monthly credits, exclusive discounts, and additional benefits. Plus, our cruelty-free products are specially formulated to protect your lash extensions and keep your under eyes hydrated and firm. Book your appointment now and discover the Deka Lash difference for yourself.
Key terms
- Franchise fee
$60k
- Brand fund
3.0% of Net Sales
- Local advertising
2000.0% of Net Sales
- Footprint
750 – 1,250 sq ft
- Area Development Agreement
$98k
- Area Development Agreement
$115k
- Area Development Agreement
$149k
- Area Development Agreement
$180k
- Area Development Agreement
$211k
- Area Development Agreement
$242k
- Area Development Agreement
$273k
- Area Development Agreement
$304k
- Area Development Agreement
$335k
- Veteran discount
25.0% off franchise fee — 25% discount on the Initial Franchise Fee for the first Franchise Agreement signed by an honorably discharged veteran through VetFran
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations130
Franchised units open at year-end
- New openings23
Gross new units opened during the calendar year
- 1-year unit growth rate5.7%
Net unit growth versus prior year
- 3-year unit CAGR12.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio11.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$313k
Weighted average across 109 studios: (495,184*37 + 287,860*36 + 152,349*36) / 109 = 313,480.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$368k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 131 of 140 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.