Decorating Den Interiors
Retail & Consumer Goods · Furniture & Home Decor
- Active units
- 211
- Royalty
- 9.0%
Franchised, year-end 2024
of weekly Net Sales
About Decorating Den Interiors
Decorating Den Interiors is a well-established brand that has been making the world more beautiful one room at a time since 1969. With individually owned and operated franchises throughout the U.S. No matter your design style, their experienced designers will help you create a design that perfectly reflects the way you live in your home. Their goal is to provide an incomparable, fun design experience for every customer, delivering outstanding design, quality products, and exceptional service. Once your design is finalized, they coordinate everything from ordering to installation, making the process simple and hassle-free. Decorating Den Interiors offers a wide range of products and services, including home decorators, designers, and a collection of commercial and outdoor space, bathroom, children's room, entertainment room, kitchen, foyer, living room, dining room, home office, and bedroom designs. They also provide resources such as a blog, design quizzes, and e-books to inspire and educate their customers. With over 1 million clients having already chosen Decorating Den Interiors, they remain the leading interior decorating and design franchise in North America, and their 50 years of experience speak for themselves.
Key terms
- Franchise fee
$40k
- To The Trade Program
Reduced Initial Franchise Fee of $29,900 for qualifying converting owners/design professionals or ASID Professional Members.
- Educational Credit Program
Reduced Initial Franchise Fee of $34,900 for applicants with a 2- or 4-year interior design degree from an accredited institution.
- Brand fund
4.0% of Net Sales
- Local advertising
0.0% of Net Sales
- Veteran discount
35900.0% off franchise fee — Reduced Initial Franchise Fee of $35,900 for veterans who meet VetFran requirements.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations202
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate-4.3%
Net unit growth versus prior year
- 3-year unit CAGR-4.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$63k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate9.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 234 of 428 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.