Curry Up Now
Food & Beverage · Fast-Casual Restaurants
- Active units
- 11
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Curry Up Now
Curry Up Now is a popular brand that specializes in serving delicious Indian street food in a fast casual setting. With a wide array of options on their menu, they offer a unique dining experience that combines authentic flavors with a modern twist. Beyond their restaurants, Curry Up Now also operates food trucks, catering services, and even a Mortar & Pestle bar, ensuring that their delectable dishes are easily accessible to everyone. Whether you're craving their mouthwatering biryanis, flavorful tikka masalas, or crispy samosas, you can conveniently order online for local delivery or pickup, and they even offer national shipping for those who want to savor their cuisine from afar. Additionally, Curry Up Now caters to special events, both private and corporate, making any occasion a memorable one with their tantalizing Indian delicacies. With locations across the country, this brand has become a go-to spot for those seeking a taste of authentic and high-quality Indian street food.
Key terms
- Franchise fee
$35k
- Brand fund
3.0% of Net Sales
- Local advertising
1667.0% of Net Sales
- Footprint
1,400 – 3,300 sq ft
- Multi-Unit Operator Agreement – 5 restaurants (example)
$140k
- Multi-Unit Operator Agreement – 10 restaurants (example)
$263k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations11
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate10.0%
Net unit growth versus prior year
- 3-year unit CAGR17.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$626k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 10 of 10 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.