Crumbl
Food & Beverage · Baked Goods & Snacks
- Active units
- 1,058
- Avg unit volume
- $1.4M
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About Crumbl
Crumbl Cookies is a renowned brand that is famous for offering the best cookies in the world. They specialize in creating fresh and gourmet desserts that are available for takeout, delivery, and pick-up. With a commitment to quality, their cookies are made fresh daily, ensuring that you always get a delectable treat. Crumbl Cookies takes pride in offering unique and trendy flavors on a weekly basis, providing you with a delightful surprise each time you order. Their menu rotates every week, offering six deliciously gourmet flavors for you to savor. From the classic Milk Chocolate Chip to the irresistible Caramel Shortbread ft. TWIX®, their cookies are made with the finest ingredients and are packed with flavor. They even have a Mystery Cookie that keeps you guessing and adds an element of excitement to your order. Crumbl Cookies also caters to different dietary needs, providing allergy and nutritional information on their website. They offer various services, including delivery, curbside pickup, catering, and even shipping. If you're a cookie enthusiast, you can also opt for their subscription service to receive a regular supply of their mouthwatering treats. Whether you're craving a sweet treat for yourself or searching for the perfect gift, Crumbl Cookies makes it easy to order online or through their app. With their wide range of cookie flavors and convenient services, Crumbl Cookies is the ultimate destination for cookie lovers everywhere. So satisfy your sweet tooth and indulge in the deliciousness of Crumbl Cookies today!.
Key terms
- Franchise fee
$50k
- Brand fund
2.0% of Net Sales
- Local advertising
0.0% of Net Sales
- Footprint
1,600 – 2,000 sq ft
- Area Development Agreement
$150k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.4M
Average annual revenue interpreted as Average Gross Sales for 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate17.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$863k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 361 of 988 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.