Crave Cookies
Food & Beverage · Baked Goods & Snacks
- Active units
- 35
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Crave Cookies
Crave Cookies and Cupcakes, located in Calgary, AB, is a brand that is deeply inspired by fresh ingredients and cherished family recipes. We firmly believe in the highest quality of baking and never compromise on taste or freshness. Our cupcakes are made from scratch using our Grandmother's cherished chocolate cake recipe and our Mom's secret to creating irresistibly delicious buttercream icing. At Crave, we offer a wide variety of sweet indulgences to satisfy your cravings. Our menu includes an array of cupcakes, cakes, cookies, bars, and loaves. We also provide customized options for birthdays and weddings, as well as a selection of gift cards and giftware. Whatever the occasion, shopping at Crave is more than just a transaction – it’s an opportunity to mark a special moment and share it with loved ones. Come visit our bakery locations in Calgary, Edmonton, and Saskatoon, or explore our online shop for a taste of pure delight.
Key terms
- Franchise fee
$40k
- Additional franchises after first
Franchise fees reduced to 26000 for each additional franchise after the first; identical ownership required for second location
- Brand fund
2.0% of Net Sales
- Multi-Unit Development Agreement (MUDA)
$26k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations35
Franchised units open at year-end
- New openings15
Gross new units opened during the calendar year
- 1-year unit growth rate66.7%
Net unit growth versus prior year
- 3-year unit CAGR109.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio15.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$516k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 24 of 27 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.