Cookies by Design
Food & Beverage · Baked Goods & Snacks
- Active units
- 37
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Cookies by Design
Cookies By Design is the official cookie company of Back to School. They offer a wide range of products and services that are perfect for any occasion. Their signature cookie bouquets are made with the highest quality ingredients, baked fresh, and hand-decorated to order with care and attention. Each cookie is like a blank canvas, allowing customers to customize their gifts and create a unique and personal expression. With same-day delivery available at their stores across the country, Cookies By Design ensures that every gift is delivered with a personal touch. Founded in 1983 by Gwen Willhite, this woman-owned business has been delivering delicious and creative gifts for over 30 years. From birthdays to holidays to life celebrations, Cookies By Design is the go-to destination for memorable and delightful gifts. Join their mailing list to stay updated on exclusive deals and new products. With Cookies By Design, you can make any occasion sweeter and more special.
Key terms
- Franchise fee
$30k
- Brand fund
3.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Footprint
1,200 – 1,400 sq ft
- Area Development Fee
$30k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations37
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-11.9%
Net unit growth versus prior year
- 3-year unit CAGR-10.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$253k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open10 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.