Cookie Co.
Food & Beverage · Baked Goods & Snacks
- Active units
- 0
- Avg unit volume
- $1.3M
- Royalty
- 8.0%
Franchised, year-end 2020
of weekly Net Sales
About Cookie Co.
Honolulu Cookie Company is a renowned brand that offers premium shortbread cookies inspired by the spirit of Aloha. Founded in 1998 by Keith and Janet Sung, the company's mission is to share the love and respect for people, culture, and the world through its products. The journey began with the development of a unique cookie recipe that embodies true Hawaiian hospitality. These island-inspired flavors are baked in the signature pineapple shape, symbolizing hospitality and warmth. Over the years, Honolulu Cookie Company has expanded its operations, opening stores in Waikiki, Maui, Las Vegas, and Guam. Their cookie collection packages are designed to delight, and their stores are dedicated to sharing the Aloha spirit. With a commitment to using the finest ingredients, each cookie is individually wrapped and packed by hand, ensuring the highest quality. Whether as gifts or personal treats, Honolulu Cookie Company's cookies are a delicious way to share the taste of Hawaii with friends and fans around the globe.
Key terms
- Franchise fee
$25k
- Development Fee credit under ADA
$5,000 of the ADA Development Fee is credited against the Franchise Fee for each subsequent Franchise Agreement
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,000 – 1,500 sq ft
- Area Development Agreement (ADA)
$5k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2021, 2026.
Growth
- Total locations15
Franchised units open at year-end
- New openings15
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio15.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$194k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open7 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns191.3%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.