Concrete Craft
Home Services · Flooring & Interior Services
- Active units
- 77
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Concrete Craft
Concrete Craft is a leading brand specializing in transforming homes and commercial spaces with top-quality concrete solutions. With a focus on customer satisfaction, our team of experts delivers unique and one-of-a-kind products at competitive prices. Our extensive range of products and services includes stamped concrete, stained concrete, resurfaced concrete, and concrete repair. Whether you're looking to enhance your driveways, pool decks, patios, walkways, or even interior spaces, Concrete Craft has the perfect solution for you. As a part of the Home Franchise Concepts family, we are committed to providing exceptional service and high-quality results. Our dedicated franchisees ensure that each project is completed with entrepreneurial pride and a focus on quality workmanship. At Concrete Craft, we prioritize our customers by offering free on-site consultations and estimates, knowledgeable design consultants, and professional installation. We also provide a two-year work and materials warranty for added peace of mind. Experience the beauty and durability of our decorative concrete designs. Contact Concrete Craft today to schedule your free consultation and transform your space with our innovative concrete solutions.
Key terms
- Franchise fee
$20k
- Subsequent franchise agreement
No Initial Franchise Fee payable under a subsequent franchise agreement
- Brand fund
1.0% of Net Sales
- Footprint
500 – 1,200 sq ft
- Veteran discount
15.0% off franchise fee — 15% discount for veterans, active service members, and spouses
Brand Percentile Rankings
Growth
- Total locations77
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate-2.5%
Net unit growth versus prior year
- 3-year unit CAGR-1.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$164k
Unaudited gross sales reported by franchisees open for all of 2023. Figures are presented without regard to territory size.
- Annual unit volume (75th percentile)$523k
Unaudited gross sales reported by franchisees open for all of 2023. Figures are presented without regard to territory size.
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$195k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.