Comfort Keepers
Senior & Adult Services · Non-Medical Home Care
- Active units
- 578
- Avg unit volume
- $1.3M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Comfort Keepers
Comfort Keepers is a trusted and reliable brand that specializes in providing top-quality care and assistance for seniors and individuals with various healthcare needs. With a commitment to promoting independence and enhancing the quality of life, Comfort Keepers offers a wide range of products and services to meet the unique needs of each client. Their highly trained and compassionate caregivers provide assistance with activities of daily living, including personal care, meal preparation, medication reminders, and mobility support. They also offer specialized care programs for conditions such as dementia and Alzheimer's, ensuring that clients receive the tailored support they require. In addition to their in-home care services, Comfort Keepers also provides companionship and social engagement to combat loneliness and isolation. Their caregivers are dedicated to building meaningful relationships with clients, engaging in conversation, and participating in enjoyable activities together. With Comfort Keepers, you can have peace of mind knowing that your loved ones are in safe hands, receiving the personalized care and attention they deserve. Contact Comfort Keepers today to learn more about their comprehensive care solutions and how they can assist you and your family.
Key terms
- Franchise fee
$55k
- Multi-unit/Expansion Agreement discount
15% off 2nd unit, 20% off 3rd, 25% off 4th and each additional
- Employee discount
25% off if current employee (≥24 months) owns at least 51% of voting power
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
500 – 1,000 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount on the initial franchise fee for qualified VetFran candidates signing a Start-up Agreement
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations578
Franchised units open at year-end
- New openings61
Gross new units opened during the calendar year
- 1-year unit growth rate9.3%
Net unit growth versus prior year
- 3-year unit CAGR3.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.3M
Average Net Revenue across 517 franchised businesses for the 9/1/2023–8/31/2024 reporting period.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$153k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio8.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.