Class 101
Education & Child Enrichment · Tutoring & Test Prep
- Active units
- 85
- Avg unit volume
- $126k
- Royalty
- 8.0%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About Class 101
Rock Class 101 is an online platform that offers comprehensive ukulele lessons to aspiring musicians of all levels. Founded in 2013 by Andrew Hardel, a talented ukulele instructor, the platform aims to provide a fun and engaging learning experience for everyone. With a wide range of courses, concept lessons, mini lessons, and free lessons, Rock Class 101 covers all aspects of ukulele playing, from beginner techniques to advanced skills. The platform also features forums, where students can interact with instructors and fellow learners to exchange tips, seek advice, and share their progress. Rock Class 101 boasts a growing community that continues to expand daily, thanks to its high-quality instructional videos and extensive library of over 500 lessons. Each lesson includes complete tabs and typically 30-45 minutes of video content, ensuring that learners have all the resources they need to succeed. Join Rock Class 101 today and embark on your ukulele journey with expert instructors like Matt Dahlberg and Katie DeNure. Start playing beautiful melodies and expressing your musical creativity with the help of this dynamic and supportive online platform.
Key terms
- Franchise fee
$50k
- Existing franchisee/additional units
5% discount off the initial franchise fee and the Development Fee for existing Class 101 and Affiliated Brands franchisees in good standing who purchase additional units.
- Brand fund
2.0% of Net Sales
- Local advertising
4.0% of Net Sales
- Footprint
800 – 1,600 sq ft
- Development Agreement
$95k
- Development Agreement
$135k
- Veteran discount
5.0% off franchise fee — 5% reduction of the initial franchise fee and the Development Fee for active-duty U.S. military and honorably discharged veterans; 51% ownership required; clawback if veteran no longer owner at 5th anniversary (except death/disability).
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations85
Franchised units open at year-end
- New openings19
Gross new units opened during the calendar year
- 1-year unit growth rate23.2%
Net unit growth versus prior year
- 3-year unit CAGR22.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$126k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$58k
Quartile distribution for 52 franchised outlets open for all of 2025; Gross Sales excludes taxes, initial gift card sales, insurance proceeds, tips, and other…
- Annual unit volume (75th percentile)$276k
Quartile distribution for 52 franchised outlets open for all of 2025; Gross Sales excludes taxes, initial gift card sales, insurance proceeds, tips, and other…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open120 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 96 of 97 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.