Clarion
Hospitality · Hotels & Extended Stay
- Active units
- 64
- Royalty
- 5.5%
Franchised, year-end 2023
of weekly Net Sales
About Clarion
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$45k
- Discretionary reductions
Franchisor has agreed to reduce affiliation fees in some cases (multi-unit, larger hotels, prior dealings, switching from other systems, special circumstances)
- Diversity and Veteran Incentive (capital support)
$2,500 per room; max $250,000 for Clarion, $175,000 for Clarion Pointe; forgiven over 10 years if no default
- Brand fund
3.3% of Net Sales
- Veteran discount
50.0% off franchise fee — 50% discount on the then-current affiliation fee for qualifying Diversity and Veteran re-licensing deals
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations110
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate-3.5%
Net unit growth versus prior year
- 3-year unit CAGR5.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.6M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open21 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 187 of 196 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.