Cinnabon
Food & Beverage · Baked Goods & Snacks
- Active units
- 1,002
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Cinnabon
Cinnabon is a renowned bakery restaurant that has become synonymous with delicious cinnamon treats. From their signature cinnamon rolls to a wide range of cinnamon-infused products, Cinnabon has gained worldwide fame for their exceptional flavors. Known as the sweetest brand on earth, Cinnabon offers a delectable selection of cinnamon rolls, as well as coffee and frozen drinks to complement their mouthwatering treats. Whether you're craving their classic cinnamon roll or want to try one of their refreshing Strawberry or Passion Fruit Refreshers, Cinnabon has something for everyone. And now, you can conveniently order online for pickup or delivery directly from Cinnabon. Plus, by joining their rewards program, you can earn points with every purchase and enjoy sweet rewards through the Cinnabon app. Additionally, Cinnabon has expanded their offerings to include premium and delicious Cinnabon Bakery Inspired Ready-To-Bake Cookie Dough and Ready-To-Heat Desserts, available at Walmart stores nationwide. So, now you can savor the indulgence of Cinnabon in the comfort of your own home. Discover the magic of Cinnabon today and indulge in their irresistible cinnamon creations.
Key terms
- Franchise fee
$31k
- Discretionary fee reductions
We reserve the right to reduce the Initial Franchise Fee as an incentive (e.g., to open certain locations, add units, reopen/take over a Bakery) or allow part of the fee to be applied to improvements/equipment.
- Installment payments
In certain rare circumstances, we may permit installment payments of the Initial Franchise Fee on terms negotiated with the franchisee.
- Brand fund
2.5% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
250 – 900 sq ft
- Veteran discount
20000.0% off franchise fee — VetFran: Initial Franchise Fee for a Full Bakery is $20,000 for qualifying veterans or members of the Armed Forces.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations1310
Franchised units open at year-end
- New openings348
Gross new units opened during the calendar year
- 1-year unit growth rate30.7%
Net unit growth versus prior year
- 3-year unit CAGR17.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio9.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$443k
Net Sales includes all revenues generated by a Bakery and excludes items such as gift card reloads, discounts, certain taxes, equipment sales, and tips.
- Annual unit volume (75th percentile)$833k
Net Sales includes all revenues generated by a Bakery and excludes items such as gift card reloads, discounts, certain taxes, equipment sales, and tips.
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$480k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 752 of 978 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.