Chicken Guy!
Food & Beverage · Fast-Casual Restaurants
- Active units
- 6
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Chicken Guy!
Chicken Guy! is a brand that offers mouth-watering creations with a focus on chicken tenders and sauces. Founded by chef Guy Fieri and renowned restauranteur Robert Earl, Chicken Guy! aims to satisfy your cravings with their one-of-a-kind tenders that are pounded out to maximize crunchy texture and flavor. Whether you want to order online or cater for an event, Chicken Guy! has got you covered. Their catering service ensures that the fuel to keep your event fired up is delivered right to your doorstep. If you're a fan of their delicious offerings, you can also join the Sauce Squad to enjoy rewards, specials, and surprise offers. Additionally, Chicken Guy! offers franchise opportunities for those interested in owning a piece of this exciting new chicken concept. With a commitment to quality and flavor, Chicken Guy! is a must-try for chicken lovers everywhere.
Key terms
- Franchise fee
$50k
- Multi-unit (Development Agreement 3+)
Initial Franchise Fee reduced to $40,000 when developed under a Development Agreement for three or more restaurants.
- Nontraditional Walmart location
Reduced Initial Franchise Fee of $40,000 if opened within a Walmart store.
- Discretionary reductions (case-by-case)
In last fiscal year, Initial Franchise Fee reduced to $25,000 for one franchisee and waived for another.
- Brand fund
2.0% of Net Sales
- Local advertising
4.0% of Net Sales
- Footprint
2,200 – 3,000 sq ft
- Development Agreement - per restaurant
$50k
- Development Agreement (3+ units) - per restaurant
$40k
- Veteran discount
5000.0% off franchise fee — Reduce Initial Franchise Fee by $5,000 with proof of honorable discharge; clawback if transferred or terminated within 1 year.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations6
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate50.0%
Net unit growth versus prior year
- 3-year unit CAGR73.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.8M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 15 of 25 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.