Card My Yard
Entertainment & Recreation · Events & Experiences
- Active units
- 529
- Avg unit volume
- $22k
- Royalty
- 25.0%
Franchised, year-end 2023
of weekly Net Sales
About Card My Yard
Card My Yard is the premier yard greeting company that aims to bring joy and celebration to communities. They offer a unique yard card and yard greeting rental service for a variety of occasions including birthdays, graduations, anniversaries, back-to-school events, and birth announcements. Founded in Austin, Texas, Card My Yard is the original yard greeting service. It was established in 2014 by two moms, Amy Arnold and Jessica Stanley, along with their husbands, with a clear mission to make people's big days even bigger. What started as a small business has now grown to over 500 franchise locations across the United States. The team at Card My Yard is passionate about creating positive impacts in their community. They believe in spreading joy and hearing stories of great joy and accomplishment. Their dedication to serving families and their commitment to making milestone moments memorable sets them apart. With a focus on being family-friendly and customer-oriented, Card My Yard is a brand that combines creativity, passion, and community service. They strive to serve their customers' needs while upholding their mission of bringing happiness and celebration to communities everywhere.
Key terms
- Franchise fee
$9k
- Brand fund
0.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Growth
- Total locations529
Franchised units open at year-end
- New openings43
Gross new units opened during the calendar year
- 1-year unit growth rate4.1%
Net unit growth versus prior year
- 3-year unit CAGR6.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$22k
Table 1 reports 2023 Gross Sales for locations open at least 12 months; system average gross sales = $21,957.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$14k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open55 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate25.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 485 of 560 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.