BW Premier Collection
Hospitality · Hotels & Extended Stay
- Active units
- 22
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About BW Premier Collection
The Welcombe Hotel in Stratford Upon Avon is a refined 4-star retreat offering a luxurious escape. Nestled in a Neo-Jacobean country mansion just a mile from Shakespeare's birthplace, it provides opulent accommodation with 85 lavish bedrooms, including four-poster beds and suites overlooking landscaped grounds. Indulge in fine dining at the on-site restaurant and bar, where a diverse menu caters to every taste. Golf enthusiasts can tee off at the challenging 18-hole course, while relaxation awaits at the Welcombe Spa with Roman thermal suites and decadent treatments. This esteemed venue also hosts exquisite weddings amidst Italian gardens and boasts excellent meeting and event facilities. Whether for leisure or business, The Welcombe Hotel promises a memorable stay filled with grandeur and charm. Book now for an unforgettable experience in the heart of Warwickshire.
Key terms
- Franchise fee
$25k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations22
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-8.3%
Net unit growth versus prior year
- 3-year unit CAGR-9.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$3.8M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 31 of 32 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.