Bruegger's Bagels
Food & Beverage · Quick-Service Restaurants
- Active units
- 49
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Bruegger's Bagels
Bruegger's Bagels is a popular bagel bakery chain in the United States. Established in 1983, Bruegger's Bagels was founded by Nordahl Brue and Mike Dressell in Troy, New York. The company's headquarters are currently located in Minneapolis, Minnesota. Bruegger's Bagels offers a wide range of freshly baked bagels, sandwiches, salads, soups, and specialty drinks. Their bagels are made in the traditional New York style, using high-quality ingredients and a time-tested recipe. They also offer various cream cheese flavors, including honey walnut, jalapeno, and bacon scallion, to complement their bagels. In addition to their in-store dining, Bruegger's Bagels provides take-out, catering services for events, and online ordering for convenience. On a global scale, Bruegger's Bagels primarily operates in the United States. The company has more than 200 locations in 26 states, primarily in the Northeast, Mid-Atlantic, and Midwest regions. Although there are no noteworthy subsidiaries, joint ventures, or partnerships associated with the chain, it is recognized for its strong presence in these regions. Bruegger's Bagels holds a significant market position in the United States, emphasizing their commitment to providing fresh, authentic bagels. While specific information regarding global sales is not readily available, the company faces competition from other major bakery chains like Panera Bread and Einstein Bros. Bagels. However, Bruegger's Bagels has established a loyal customer base due to its focus on quality and tradition. Over the years, Bruegger's Bagels has successfully grown its brand through various events and achievements. In 2003, they celebrated their 20th anniversary by giving away free bagels to customers. They have also introduced new flavors, such as the sea salt bagel and the Spinach Florentine egg sandwich, to expand their product lineup and attract a wider customer base. Currently, Bruegger's Bagels continues to serve customers across the United States. While there are no significant updates or key information available at the time, the chain remains a go-to destination for bagel enthusiasts seeking an authentic New York-style experience.
Key terms
- Franchise fee
$35k
- Development fee credit
If under a Development Agreement, a $10,000 credit is applied to the initial franchise fee for each Bakery developed.
- Brand fund
3.5% of Net Sales
- Local advertising
1.8% of Net Sales
- Footprint
2,100 – 2,700 sq ft
- Development Agreement
$10k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations45
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-6.3%
Net unit growth versus prior year
- 3-year unit CAGR-4.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$960k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.