Brightway
Business & Professional Services · Financial Advisory
- Active units
- 351
Franchised, year-end 2025
About Brightway
Brightway Insurance understands that your home is your largest investment, which is why they offer comprehensive homeowners coverage to protect it. When shopping for homeowners insurance, there are five important things to keep in mind. First, not all homeowners insurance companies are created equal, so it's crucial to choose a company with financial stability and a reputation for reliable claims handling. Second, rely on your knowledgeable insurance agent to help you navigate the numerous insurance companies in the market and find the best options for you. Third, consider Replacement Cost coverage, which pays for the full replacement of damaged personal property without factoring in depreciation. Fourth, think about adding Ordinance and Law coverage to handle the costs of rebuilding according to updated building codes. Lastly, carefully consider your deductibles to balance premium savings with affordability in the event of a loss. Brightway Insurance is here to help with customized policies designed to meet your specific needs.
Key terms
- Franchise fee
$25k
- Franchise Fee Forgiveness Program
If production, staffing and quality metrics are met in first 12 months: refund $15,000 if paid in full, or waive financed portion if financed (500 New Business policies; 3 producers; meet quality standards).
- Apprentice Program
Qualified prospects meeting one-year apprenticeship production goals may open without paying any Initial Fee (must hire one additional producer on opening).
- Enterprise Program
Existing qualified Agency Owners opening additional locations pay no initial franchise fee.
- Brand fund
3.0% of Net Sales
- Footprint
200 – 1,500 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount on any non-financed portion of the Initial Fee
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations351
Franchised units open at year-end
- New openings81
Gross new units opened during the calendar year
- 1-year unit growth rate4.2%
Net unit growth versus prior year
- 3-year unit CAGR2.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$115k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 266 of 454 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.