Bricks & Minifigs
Retail & Consumer Goods · Specialty Retail
- Active units
- 154
- Avg unit volume
- $538k
Franchised, year-end 2024
About Bricks & Minifigs
Bricks and Minifigs Huntsville, established in 2022, stands out as a premier hobby store located in Huntsville, AL, dedicated to LEGO enthusiasts of all ages. Unlike your typical toy store, Bricks and Minifigs believes that LEGO sets should be accessible to everyone, regardless of their experience level. The store offers an impressive selection of both new and used LEGO sets, including many rare and retired items that are hard to find elsewhere.
Customers can also find individual pieces to help them complete their collections or personal creations. With a commitment to serving the surrounding communities of Madison, Decatur, The Shoals, and Birmingham, Bricks and Minifigs Huntsville is more than just a shop; it's an experience. The knowledgeable and friendly staff are always ready to assist, ensuring that every visit is enjoyable. Whether you're a lifelong fan of LEGO or introducing a new generation to these timeless toys, Bricks and Minifigs Huntsville is the perfect destination for all your LEGO adventures!
Key terms
- Footprint
1,000 – 3,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$538k
Average revenue for 89 franchised units operating the full 2024 calendar year.
- Annual unit volume (25th percentile)$364k
Franchisee-owned units operating for the entire 2024 calendar year.
- Annual unit volume (75th percentile)$659k
Franchisee-owned units operating for the entire 2024 calendar year.
- 1-year Median AUV growth rate-7.2%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$226k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 144 of 150 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.