Boulder Design
Home Services · Lawn Care & Landscaping
- Active units
- 84
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Boulder Design
Boulder Designs is a unique brand that offers a wide range of products and services for both residential and commercial customers. As the only franchise that creates beautiful custom monuments, memorials, boulder signage, and outdoor decor using specially enhanced concrete, Boulder Designs stands out from the competition. These custom boulders are constructed to be 100% solid, giving them the strength to last a lifetime and the characteristics of a real boulder.
From commercial business signage boulders and benches to planters, mailboxes, water features, and address boulders, Boulder Designs has a diverse product lineup that attracts attention and can turn any business into a landmark. But it's not just about the products. Being a Boulder Designs franchisee means being able to unleash your creativity and sell a variety of unique and appealing products.
With a strong focus on residential customers, Boulder Designs offers customized boulders for house numbers, welcome signs, and even as pet memorials. Additionally, they provide complementary products such as custom mailboxes, pillars, fire pits, and custom benches. Building a great working relationship with your customers as a franchisee is not only rewarding but also opens opportunities to expand your customer base.
For commercial properties, Boulder Designs offers distinctive advantages. Their boulder/monument signs are often easier to permit with local governments than pole signs. Franchisees can also provide custom landscape boulders, custom benches, and memorial boulders. Client opportunities can come from various sources like business owners, architects, property management companies, and real estate investment trusts (REIT).
Overall, becoming a Boulder Designs franchisee offers a unique and exciting opportunity to create stunning outdoor decor, serve both residential and commercial customers, and enjoy the benefits of running your business from home. Experience the support, training, and family-oriented atmosphere that sets Boulder Designs apart from the rest.
Key terms
- Franchise fee
$63k
- Two franchises purchased at the same time
Total initial franchise fee $110,000 (effectively $55,000 per franchise)
- Subsequent franchise fee
Initial franchise fee for any subsequent Boulder Designs franchise is $55,000
- Brand fund
0.0% of Net Sales
- Local advertising
10.0% of Net Sales
- Footprint
1,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations82
Franchised units open at year-end
- New openings17
Gross new units opened during the calendar year
- 1-year unit growth rate6.5%
Net unit growth versus prior year
- 3-year unit CAGR-1.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$160k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.