Bonchon
Food & Beverage · Quick-Service Restaurants
- Active units
- 148
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Bonchon
Bonchon Chicken is a renowned brand that aims to share the joy of Korean comfort food with people around the world. With locations worldwide, Bonchon has made it their mission to introduce the irresistible flavors of Korean cuisine to a global audience. At the heart of Bonchon is the mouthwatering Korean Fried Chicken, prepared with secret recipes crafted by their chef in South Korea. From the sauces to other Korean comfort foods, everything is made to perfection, ensuring a truly authentic culinary experience. Bonchon Chicken is known for its straight-up addictive flavors, prompting them to coin the term mukbang - an expression that captures pure, indulgent deliciousness. So, are you ready to join the mukbang experience? Whether you want to dine in, take out, or order for delivery, Bonchon offers a range of options to satisfy your cravings. With a commitment to quality and taste, Bonchon promises an unforgettable dining experience that will keep you coming back for more. Visit Bonchon's website to explore their menu, find a location near you, or inquire about franchising opportunities. Don't miss out on this incredible culinary adventure!.
Key terms
- Franchise fee
$35k
- 2026 ADA development incentive
If ADA for 3+ Restaurants signed by Dec 31, 2026 and open by Scheduled Opening Date: Initial Franchise Fee reduced to $20,000 and royalty 2.5% for first 12 months (then 5.0%).
- 2026 Existing ADA incentive
If Franchise Agreement under an existing ADA signed by Dec 31, 2026 and open by Scheduled Opening Date: Initial Franchise Fee reduced to $20,000 and royalty 2.5% for first 12 months (then 5.0%).
- Brand fund
4.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Area Development Fee
Initial Franchise Fee for first unit plus $10,000 deposit for each additional required unit; deposits credited to each unit’s Initial Franchise Fee; fully earned and nonrefundable.
- Veteran discount
$10,000 discount on the Initial Franchise Fee for the development of the first Bonchon Business.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations148
Franchised units open at year-end
- New openings19
Gross new units opened during the calendar year
- 1-year unit growth rate3.5%
Net unit growth versus prior year
- 3-year unit CAGR8.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)$1.9M
Gross Revenues calculated per royalty definition; excludes sales taxes and includes documented refunds, chargebacks, credits and allowances. This figure does n…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$784k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 170 of 362 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.