BodyROK
Fitness · Pilates Studios
- Active units
- 34
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About BodyROK
Bodyrok Studios is a brand that offers Pilates-inspired, 45-minute, full-body strength training group classes on their custom BODYROK reformer. Their hybrid pilates sequences incorporate exercises like planks, lunges, squeezes, pikes, jumps, and pushes, designed to create more energy and increase your metabolism even after you leave. Beginners are welcome to join their classes, and they also offer unlimited packages for those looking for a more immersive experience. As part of their Covid-19 health protocols, Grip Socks are mandatory on the reformer. Each class at Bodyrok Studios features a curated playlist to provide inspiration and motivation during your workout. The facility is known for its cleanliness and refreshing grapefruit scent. With friendly instructors and a welcoming environment, Bodyrok Studios is praised as one of the best exercise studios in the city, offering challenging workouts that deliver amazing results.
Key terms
- Franchise fee
$40k
- ADA discounted initial franchise fee for additional outlets
If opened per schedule under ADA, second and third outlets are $17,500 each; otherwise $40,000 each.
- Brand fund
1.0% of Net Sales
- Local advertising
2500.0% of Net Sales
- Footprint
1,500 sq ft
- Area Development Agreement - 3 Outlets
$75k
- Area Development Agreement - 2 Outlets
$80k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations34
Franchised units open at year-end
- New openings16
Gross new units opened during the calendar year
- 1-year unit growth rate88.9%
Net unit growth versus prior year
- 3-year unit CAGR55.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio16.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$646k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 31 of 32 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.