Bodybar Pilates
Fitness · Pilates Studios
- Active units
- 46
- Avg unit volume
- $751k
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Bodybar Pilates
Operating as a brick-and-mortar boutique fitness model, the brand serves various fitness levels through structured group class formats. Studios are equipped with multiple reformers to accommodate group sessions, while also offering private and semi-private instruction options. The business utilizes a recurring revenue model based on monthly memberships and includes a retail section for fitness-related apparel.
Key terms
- Franchise fee
$60k
- Brand fund
2.0% of Net Sales
- Local advertising
3000.0% of Net Sales
- Footprint
2,100 – 2,500 sq ft
- Area Development Agreement - 2 Units
$110k
- Area Development Agreement - 3 Units
$155k
- Area Development Agreement - 4 Units
$200k
- Area Development Agreement - 5 Units
$240k
- Area Development Agreement - 6 Units
$275k
- Area Development Agreement - 10 Units
$400k
- Area Development Agreement - 11+ Units
$40k
- Veteran discount
5000.0% off franchise fee — Reduced Initial Franchise Fee of $55,000 for active military and honorably discharged veterans (first studio only)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations73
Franchised units open at year-end
- New openings27
Gross new units opened during the calendar year
- 1-year unit growth rate58.7%
Net unit growth versus prior year
- 3-year unit CAGR70.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio27.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$757k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate19.4%
Year-over-year change in median AUV
- Store-level EBITDA Margin23.8%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$594k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open10 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns30.8%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 119 of 179 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.