Blue Moon Estate Sales
Home Services · Moving & Storage Services
- Active units
- 109
- Avg unit volume
- $250k
Franchised, year-end 2023
About Blue Moon Estate Sales
Blue Moon Estate Sales USA is a nationally recognized brand that offers exceptional estate liquidation services. Founded by Ken and Deb Blue at their kitchen table in 2009, Blue Moon has grown into a trusted name with numerous locations across the United States. Their experienced team is dedicated to helping families transition to the next chapter of their lives by efficiently clearing out clutter and selling their belongings to a powerful customer base. From residential to commercial liquidations, Blue Moon provides top-notch services tailored to meet each client's preferences and needs. With a commitment to integrity, accountability, growth mindset, effective communication, and grit, Blue Moon strives to set new industry standards. They have a rigorous training and ethics program for their franchisees, ensuring that each location upholds their mission, values, and proven process. Join the Blue Moon community and experience the professionalism, transparency, and expertise that have made them a household name in the estate sale market. Sign up for their newsletter to stay updated on local estate sale opportunities.
Key terms
- Footprint
150 – 300 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations123
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate12.8%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$321k
Table A states averages for locations operating during Jan 1, 2025–Dec 31, 2025.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate13.6%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$101k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio3.2×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.