Blimpie
Food & Beverage · Fast-Casual Restaurants
- Active units
- 104
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Blimpie
Blimpie Restaurants Sub Sandwiches has been serving as your go-to deli destination for over five decades. With locations all across the country, Blimpie takes pride in providing you with freshly sliced meats and top-notch ingredients. This beloved brand originated in 1964, during the era of Beatles Mania, where three friends from Hoboken, New Jersey, had a brilliant idea to share their mouthwatering sandwiches with the world. The trio knew they had a winner on their hands, but they needed a name that matched the greatness of their creation. After scouring through a dictionary, they stumbled upon an image of a blimp and were instantly inspired. And just like that, on April 4th, 1964, the first Blimpie store opened its doors, forever changing the deli landscape. Blimpie remains committed to serving you the best subs out there, made with the freshest ingredients and generous portions. Join the Blimpie community and experience America's Sub Shop at its finest. Thank you for choosing Blimpie as your lunchtime favorite.
Key terms
- Franchise fee
$20k
- Multi-unit purchased at the same time (traditional)
Initial unit $19,900; first additional unit $11,900; second and additional units $6,900
- Multi-unit purchased at the same time (non-traditional)
Initial unit $11,900; first additional unit $6,900; second and additional units $4,400
- Brand fund
4.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
600 – 1,200 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for Eligible Military and 501(c)(3)
Brand Percentile Rankings
Growth
- Total locations104
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-8.8%
Net unit growth versus prior year
- 3-year unit CAGR-12.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$322k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 108 of 129 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.