Big Chicken
Food & Beverage · Fast-Casual Restaurants
- Active units
- 10
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Big Chicken
Big Chicken is a unique brand that offers a mouthwatering dining experience through its dine-in, take-out, and delivery services. Since its establishment in 2018, this brand has gained a reputation for its delectable menu items that combine Shaquille O’Neal's childhood favorites with contemporary flavors. With the backing of JRS Hospitality, Authentic Brands Group, and the legendary basketball star himself, Big Chicken brings together a dream team of partners who are dedicated to delivering exceptional taste and quality. From crispy chicken sandwiches and tender chicken pieces to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, every dish at Big Chicken carries a unique story and reflects Shaquille O’Neal's vibrant personality. Whether you're looking for a satisfying meal or a delightful treat, this brand has something to satisfy every craving. Even if you're not in the immediate vicinity of a Big Chicken location, you can still savor their scrumptious offerings through nationwide shipping services available on Goldbelly. Join the Big Chicken community today and indulge in a culinary adventure that will leave you craving for more.
Key terms
- Franchise fee
$40k
- Discretionary reductions
Franchisor may excuse or reduce the Initial Franchise Fee for friends/family of owners, members of management, or employees with at least two years management-level experience.
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,800 – 2,800 sq ft
- Development Agreement
$40k
- Development Agreement - deposit per additional restaurant
$20k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations10
Franchised units open at year-end
- New openings7
Gross new units opened during the calendar year
- 1-year unit growth rate233.3%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio7.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.1M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 29 of 29 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.