Big Blue Swim School
Education & Child Enrichment · Swim Schools
- Active units
- 23
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Big Blue Swim School
Big Blue Swim School is a trusted brand that strives to empower children of all ages to enjoy the water and feel confident in their swimming abilities. With weekly programs tailored to the needs of each child, our swim school offers comprehensive kids swim lessons that prioritize safety, skill development, and fun. Whether your child is a beginner or an advanced swimmer, our experienced team of instructors are dedicated to providing a nurturing and supportive environment for optimal learning. Our state-of-the-art pools and affordable rates ensure that families can access high-quality swim lessons that fit their budget. In addition to our excellent programs, we also offer a free trial for new students, allowing them to experience the benefits of learning to swim with Big Blue Swim School firsthand. We understand the importance of water safety and aim to equip children with essential swimming skills that last a lifetime. To learn more about our diverse range of programs, including lessons for babies, toddlers, and older children, and to take advantage of our free trial offer, visit our website or get in touch with our friendly team. Join Big Blue Swim School today and watch your child's confidence soar in the water!.
Key terms
- Franchise fee
$50k
- Brand fund
2.0% of Net Sales
- Local advertising
6.0% of Net Sales
- Footprint
6,000 – 10,000 sq ft
- Development Rights Agreement
Development fee equals $50,000 initial franchise fee for the first School plus $15,000 deposit for each additional School; pay remaining $25,000 per additional School at FA signing; initial franchise fee for each School after the first is $40,000.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations30
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate30.4%
Net unit growth versus prior year
- 3-year unit CAGR41.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$2.7M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open21 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.