Better Homes and Gardens Real Estate
Real Estate & Property · Real Estate Brokerages
- Active units
- 362
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Better Homes and Gardens Real Estate
Better Homes and Gardens Real Estate The Masiello Group is a premier real estate agency serving New England, specializing in helping clients buy and sell homes across the region. With a commitment to delivering exceptional service, their dedicated team of experienced realtors provides personalized assistance tailored to each client's unique needs. They offer extensive resources, including market analysis, home valuation, and a variety of properties ranging from luxury and waterfront homes to commercial listings and rentals. Masiello Group's network spans numerous offices throughout Maine, New Hampshire, Vermont, and Massachusetts, ensuring local expertise in every transaction. They also provide helpful services like mortgage, insurance, and title services to streamline the buying or selling process. Beyond real estate, Masiello Group is dedicated to community engagement through their Masiello Cares initiative, which focuses on giving back and enhancing the lives of those in their communities. Trust Better Homes and Gardens Real Estate The Masiello Group to guide you on your journey to finding your dream home in New England.
Key terms
- Franchise fee
$25k
- Franchise sales incentive program
As of issuance, initial franchise fee for the Main Office under the program is waived
- Brand fund
1.0% of Net Sales
- Footprint
1,800 – 3,500 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations362
Franchised units open at year-end
- New openings35
Gross new units opened during the calendar year
- 1-year unit growth rate-1.6%
Net unit growth versus prior year
- 3-year unit CAGR-5.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.9×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open45 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 375 of 761 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.