BeLocal
Business & Professional Services · Marketing & Advertising
- Active units
- 135
- Royalty
- 15.0%
Franchised, year-end 2025
of weekly Net Sales
About BeLocal
BeLocal is a brand that aims to help both visitors and new residents discover hidden gems in their local communities. Whether you're exploring a new place or settling into a new home, BeLocal is here to assist you in your search for local favorites. We understand the importance of connecting newcomers to their surroundings and we take pleasure in introducing them to their new home. We provide a comprehensive guide for new movers, offering insider tips and recommendations from long-time residents to make the settling process easier than ever. Our free printed guides are accompanied by relevant and timely updates on our social pages, ensuring that new residents stay in the know about the latest local happenings. BeLocal is committed to helping new movers develop new spending habits and connect with local providers, ultimately making them 10 times more likely to use recommended businesses. Join us in exploring your new community with BeLocal.
Key terms
- Franchise fee
$735
- Initial franchise fee waiver
We are waiving the initial franchise fee for new publications offered or entered into on/after the Issuance Date; fee may apply for former Bridge Publications.
- Veteran discount
Not offered
Brand Percentile Rankings
Growth
- Total locations135
Franchised units open at year-end
- New openings103
Gross new units opened during the calendar year
- 1-year unit growth rate1.5%
Net unit growth versus prior year
- 3-year unit CAGR-6.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio7.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$6k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open1 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate15.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 114 of 122 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.