Baskin-Robbins
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 976
- Avg unit volume
- $533k
- Royalty
- 5.9%
Franchised, year-end 2024
of weekly Net Sales
About Baskin-Robbins
Baskin-Robbins is the go-to brand for flavorful ice cream experiences. With a wide range of delectable options, they offer flavors that cater to everyone, every day, for every occasion. Their menu includes a variety of products and services designed to delight your taste buds. One of their newest creations is the customizable Confetti Crazy Cake, featuring a sprinkle-filled confetti cake layer combined with your choice of ice cream flavor. It's the perfect treat to add a burst of joy to any celebration. And don't forget, you can enhance any cake with this delightful confetti cake layer! For a fun-filled game night, Baskin-Robbins presents the Game Night ice cream, blending salted caramel ice cream with colorful M&M'S® MINIS Milk Chocolate Candies, buttered popcorn flavored clusters, and a sweet-but-savory caramel pretzel flavored swirl. It’s a sure winner! If you're an OREO® lover, you're in for a treat. Baskin-Robbins now offers the OREO® MEGA STUF™ Cone and Cappuccino Blast®, topped with dreamy amounts of OREO® creme. Indulge in the ultimate OREO® experience! Baskin-Robbins also provides a range of non-dairy options, such as the refreshing Lemon Sorbet with real lemon zest and the Non-Dairy Mint Chocochunk frozen dessert, featuring smooth mint flavor, chocolate chunks, and gooey fudge swirls. With their mobile app, you can enjoy even more perks, like exclusive deals and easy mobile ordering. So why wait? Dive into a world of delightful flavors and order online from Baskin-Robbins today!.
Key terms
- Franchise fee
$25k
- New Restaurant Opening (NRO)
Spend $3,000 on Marketing Start-Up; franchisor contributes $3,000; reduced CFF and CAF per Item 6 schedules
- NRO Territory Relocation
Spend $3,000 on Marketing Start-Up; franchisor contributes $3,000; reduced CFF; capital contributions in Item 7
- Deeper NRO
IFF reduced to $12,500; spend $3,000 on Marketing Start-Up and franchisor contributes $3,000; reduced CFF and CAF
- Alternative Deeper NRO (ADNRO)
IFF reduced to $12,500 in ADNRO Territory; spend $3,000 on Marketing Start-Up and franchisor contributes $3,000; reduced CFF and CAF
- Brand fund
5.0% of Net Sales
- Footprint
1,100 – 1,300 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$533k
AUV (Unit Volume) equals Gross Sales; represents average for all 844 franchised restaurants included.
- Annual unit volume (25th percentile)$521k
AUV equals Gross Sales. Gross Sales includes all revenue from approved products and services and excludes stored value card proceeds deposited to a central acc…
- Annual unit volume (75th percentile)$652k
AUV equals Gross Sales. Gross Sales includes all revenue from approved products and services and excludes stored value card proceeds deposited to a central acc…
- 1-year Median AUV growth rate-4.3%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$465k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.9%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 679 of 989 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.