Barberitos
Food & Beverage · Fast-Casual Restaurants
- Royalty
- 6.0%
of weekly Net Sales
About Barberitos
Barberitos is a brand that is founded on freshness, with a mission to serve the freshest and tastiest burritos, tacos, quesadillas, nachos, and salads. They are committed to providing high-quality and flavorful Southwestern cuisine to their customers. The brand's story began with their founder and CEO, Downing Barber, who was inspired by the open landscapes and delicious food of the Southwest during his travels. He wanted to introduce the flavorful and healthier foods of the region to all of America, leading him to open the first Barberitos in Athens, Georgia in 2000. Barberitos takes pride in their handcrafted food, made right in front of you, just the way you want it. Every aspect of their menu is carefully prepared in-house, from their hand-smashed guacamole to their freshly made salsas and chips. They believe in no compromises when it comes to serving the freshest and tastiest menu items. Additionally, Barberitos understands the importance of eating healthy. They offer a health-minded menu with meals under 300 calories and 6 or fewer grams of fat. They also have gluten-free options available, ensuring that taking care of yourself and enjoying a meal can go hand in hand. With online ordering, catering services, and multiple locations, Barberitos strives to provide a convenient and delicious dining experience for their customers. Embrace southern roots and savor the Southwestern flavor at Barberitos.
Key terms
- Franchise fee
$35k
- First responder discount
Twenty-five percent (25%) discount on the initial franchise fee.
- Brand fund
3.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,600 – 2,000 sq ft
- Development Agreement
$35k
- Veteran discount
25.0% off franchise fee — Twenty-five percent (25%) discount of the initial franchise fee to active members and honorably discharged veterans (including spouse/widow).
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$613k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 39 of 51 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.