Auntie Anne's
Food & Beverage · Baked Goods & Snacks
- Active units
- 1,236
- Avg unit volume
- $792k
- Royalty
- 7.0%
Franchised, year-end 2025
Average Net Sales (Enclosed Mall Franchises), FY 2025 - Total
of weekly Net Sales
About Auntie Anne's
Auntie Anne's is a well-known brand that specializes in hand-baked pretzels, perfect for enjoying alongside a refreshing lemonade. With a focus on quality and flavor, Auntie Anne's offers a variety of freshly baked soft pretzels. Whether you're a fan of the classic original pretzel or prefer something a little more unique like a pretzel dog or a pretzel nugget, Auntie Anne's has something for everyone. In addition to their delicious pretzels, Auntie Anne's also offers a range of drinks to quench your thirst. From their vibrant frosts to their zesty lemonades, you can enjoy the perfect beverage to complement your pretzel. To make it even more convenient for customers, Auntie Anne's provides several ways to enjoy their products. You can visit their stores to indulge in their pretzel samples or take advantage of their easy online ordering for delivery straight to your door. They even have a rewards app that allows you to earn points and get exclusive offers. If you're looking for a delicious treat or a unique gift option, Auntie Anne's also offers gift cards that are sure to please any pretzel lover. So why wait? Order now and experience the hot, buttery goodness of Auntie Anne's pretzels for yourself.
Key terms
- Franchise fee
$36k
- Discretionary reductions
We reserve the right to reduce the Initial Franchise Fee under certain circumstances (economic incentive, inducement to open additional/reopen/take over shops, multi-unit operators, or to allow more funds for improvements/marketing).
- Apply portion to improvements/equipment
We may allow a new franchisee to apply part of their Initial Franchise Fee to the cost of needed improvements or equipment.
- Observed 2025 fees paid
During the 2025 calendar year, franchisees paid Initial Franchise Fees ranging from $5,250 to $28,500.
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
800 sq ft
- Multi-Unit Addendum
$0
- Veteran discount
For qualifying veterans or members of the Armed Forces, the Initial Franchise Fee for a Full Shop is $20,000.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$792k
Average Net Sales (Enclosed Mall Franchises), FY 2025 - Total
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate3.9%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$497k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 659 of 1000 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.