Atomic Wings
Food & Beverage · Fast-Casual Restaurants
- Active units
- 17
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Atomic Wings
Atomic Wings is a renowned brand that has become a go-to destination for chicken wing enthusiasts. Our story began in 1981 when our founder, Adam, embarked on a mission to recreate the irresistible wings he enjoyed during his college days in Buffalo. After years of dedication, he opened the first Atomic Wings location in NYC in 1989, setting the stage for our flavorful journey. We pride ourselves on using all-natural, antibiotic- and hormone-free chicken to craft over a dozen delicious signature sauces, many of which are gluten-free, ensuring a healthier choice for our customers. Whether you're craving a classic wing fix or looking to spice up your life as a franchisee, Atomic Wings has you covered. Join us on this delectable adventure, try our menu offerings, and stay connected for the latest updates – because when it comes to wings, we've got you covered.
Key terms
- Franchise fee
$25k
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
800 – 1,500 sq ft
- Multi-Unit Developer Agreement
$25k
- Veteran discount
20.0% off franchise fee — 20% discount on the initial franchise fee for the first business purchased by qualified military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations17
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate13.3%
Net unit growth versus prior year
- 3-year unit CAGR37.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$360k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.